Q: What is the difference between Perfume, Eau de Parfum, Eau de Toilette and Eau de Cologne, for women?

This consists of a 15-30% concentration of perfume essence and is the strongest fragrance available. This means that not only do you need to use less, but also that the fragrance lasts longer, typically for up to 6 hours, depending on skin type.

This is lighter than Perfume, with an 8-15% concentration, and so is less expensive but still has long lasting characteristics, from 3 to 5 hours.

This is a lighter more delicate fragrance, with a 4-8% concentration of the essence, and is therefore most suited to everyday use. It is normally less expensive than Eau de Parfum, and lasts for 2 to 4 hours.

This is often referred to as Cologne and has the greatest dilution of fragrances with a 3-5% concentration of perfume essence, lasting up to 2 hours.

Q: What is the difference between Eau de Toilette and After Shave, for men?

This has the greatest concentration of essence generally available for men and hence lasts the longest, up to 5 hours. It is often available in either a splash or a spray.

Less strong, it is the most popular choice and lasts for 2 to 3 hours. Aftershaves are kinder to the skin than EDT's. Those with very sensitive skin should use aftershave balms.

Q: How can I make my fragrance last longer?

A fragrance will last longer if you use the body products within its range along with the actual fragrance. Using the Bath and Shower Gel then the Body Lotion or Body Cream will all help to reinforce the fragrance and can mean that you don't need to top up with a spray during the day.

If you apply a fragrance to your pulse points also helps the fragrance to last longer. These are behind the ears, on the wrist and behind the knees if you feel so inclined.

Q: How should a man wear a fragrance?
A: The strongest version of a fragrance for a man is usually an Eau de Toilette. This should NOT be sprayed directly onto the face but on the upper body and the arms.

After Shaves come in two versions, lotions and balms. The Lotion contains a small amount of alcohol and might sting; the Balm, which acts as a moisturizer, is idea for those with sensitive skins.
Q: How do I keep my fragrance from going off?

If you keep a bottle of fragrance unopened in a cool and dry condition, it will last a long time. However, once opened it will gradually change. To help it retain its scent, store the bottle out of direct sunlight, or in its original box.